LǍOLAO STUDIOS x ANDERSON

In Mandarin, laolao is an affectionate term for maternal grandmothers. Separated from her first newborn grandchild by the isolated state of the world in 2020, a lifelong love of knitting to bound the family together.

Each piece woven with the shared history of the other grandmothers in her knitting circle, as they taught each other new techniques, bonding over this meticulous craft and the joy it brought to their loved ones.

The studio’s first campaign highlights the premiere collection of beanies. Every stitch communicating the essence of family bonds, weaving together feelings of love to ensure these heirlooms are forever cherished and, eventually, passed on.

Photography by ANDERSON.
Complete credits listed below.
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CREDITS

Creative Agency is MANIFESTO.
Photography by ANDERSON.
Hair + Makeup by SHERI NEWMAN with ABTP.
Talents are LUIS OCASIO + PRISCILA LOURENÇO.
Wardrobe Styling by AKI MAESATO.
Executive Producer is ANDERSON®.