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Fenty Beauty
case studies
Rihanna’s Fenty Beauty was a beauty industry game-changer. We launched the most inclusive range of shades seen from a makeup company with a series of video + stills. Role : Producer.
RayBans x Meta
OOH (primarily subway), in-store and social stills + motion campaign for a RayBans x Meta collaboration featuring “Story” glasses. Ad Agency : BBDO. Role : Sr. Producer.
Kiehl’s
OOH, web and social shoot in a special campaign We Skincare About You highlighting Kiehl’s top tech innovations + skincare products with some of the brand’s own employee “Skincare Experts” cast from stores around the world. Ad Agency : Marcel. Role : Sr Producer.
[IG] We cast “real people” for a product demo of Kiehl’s latest skincare technology.
[TikTok] Watch Kiehl’s skincare experts test their knowledge in this fun interview-style blind product test.
[IG] One of Kiehl’s skincare experts explains how to fight oily skin and the benefits of the product.
Billboard, OOH and other web + social assets featuring Kiehl’s own Skincare Experts.
LǍOLAO Studios
In Mandarin, laolao is an affectionate term for maternal grandmothers. A lifelong love of knitting to bound the family together during the isolated state of the world in 2020. This heritage is celebrated in launch campaign Woven Love. Ad Agency : Manifesto. Role : Executive Producer.
CoverGirl
CoverGirl returns to their Easy Breezy Beautiful beginnings with the launch of a new skincare line, alongside a slew of color cosmetics products for this in-store + packaging campaign. Role : Sr Producer
Additional Projects
